Business as Usual

There are times when I seriously think that companies, particularly news companies, seem to be intentionally trying to alienate their online readers through intrusive advertising. I understand they need to make money, but this has gotten to the point of lunacy – to the point where I've been experimenting with various ways of disabling advertisements and even completely boycotting sites on which ads cannot be blocked to my satisfaction.

This got started a few days ago when Fox News hit me with a new kind of ad that takes an screen-capture of the site and then uses an animation to slide the page down (like it is lying down) so that a nearly full-window ad can be played. I don't know what the ad was for (the only thing I pay attention to is the frustration in figuring out how to close it, not the content of it). The ad's “close” button was almost exactly the same color as the ad's background, so it was nearly impossible to see. Obviously, I wasn't incredibly impressed. By the time I had closed the ad, I had decided that I didn't really need to read any articles on Fox News, and have even removed the site from my bookmarks.

So I started checking out CNN and noticed they too have started using some pretty odd tactics with their ads, although nothing quite so infuriating as the Fox News example above. Most of their banner ads will expand from a tiny bar to a half-window length billboard when the page loads completely. What this means (for me, anyway) is I'm just starting to click on the link to the article I want to read by the time that the ad enlarges, moving my link out of the way and putting the expanded ad right under my cursor (meaning, I click on the ad by accident because everything has moved).

These tactics are abhorrent and clearly illustrate either how greedy they are or how badly they are hurting financially. In either case, I have found an interestingly easy little trick to kill most of the ads (including Fox News' evil in-line ads – you know, the ones that underline seemingly random words in the articles and show you ads ever if you accidentally hover your cursor over them?).

I have set my Chrome browser to disable JavaScript except on sites where I have deemed it “safe.” This list includes sites like this blog, Facebook, Twitter, and Reason, where the ads shown are done so in a tasteful manner and which I have deemed necessary for operation (Facebook doesn't work very well without JavaScript, and Twitter won't work at all), while I leave it disabled on pretty much every other site. Amazingly, Fox News and CNN's ads have gotten a lot less distracting, and in many cases have disappeared altogether.

Do I feel bad that they are going to lose a little bit of ad revenue? No, not really, especially if it means the difference between controlling the garbage content displayed on my screen or not. Fire the assholes thinking up these advertising tactics and I'll turn my JavaScript back on.